Selected Work

FINANCE SAAS SME KOPPOH FINANCE

Launching Koppoh Finance: A Product Marketing Strategy to Go From Product Concept to Go-to-Market

A speculative product marketing case study exploring how Koppoh could launch a financing solution for African MSMEs.

⚡ Speculative / Mock Project

SAAS · B2B MESSAGING WHATSAPP TEAMS

WhatsApp Teams: Turning the world's most familiar messaging app into lightweight team communication

A product marketing case study on the possibility of WhatsApp spreading to new markets

⚡ Speculative / Mock Project

FINTECH · BRAND POSITIONING OPAY NIGERIA

OPay: Beyond “Beyond Banking” - Reframing a super-app around the job it actually helps customers accomplish.

What should OPay actually own in the market, and how should its homepage communicate that value more clearly?

⚡ Speculative / Mock Project

CREATOR ECONOMY · MARKET RESEARCH COMPETITIVE ANALYSIS

Africa's Creator Monetisation Landscape

A competitive analysis of four platforms shaping how African creators make money online.

⚡ Market Research · Competitive Intelligence