Product-Led Growth (PLG) gets you in the door; enterprise sales pays the bills. The magic is building the automated bridge between both worlds.
Defining the Product Qualified Account (PQA)
Instead of cold outreach, train your sales intelligence to trigger when 3+ engineers from the same @company domain join the same workspace, run >500 API calls, and hit a team permission gate. At that exact moment, your PMM-crafted enterprise deck meets a ready and warm customer.